Category: MBA



Stuck in a paradox!! The first question that pops up in  your Broca’s area “what makes me talk about Penrose stairs?” and “what is it?” Read it and explore.




Stuck in a paradox!! The first question that pops up in  your Broca’s area “what makes me talk about Penrose stairs?” and “what is it?” Don’t try to runaway this is not me who is going to talk about any motivational or a philosophi­cal speech. Penrose stairs is a paradox and it really has lots to do with human mind, exactly like me asking questions to myself. I am sure when we were kids we used to have lots of questions in mind asking mother “why this moon looks like an idly amma?” There are issues even bolder than these questions “how we arrived and how are we born?”


Just like a Penrose stairs, however, hard I try to think I end up in coming to the same level, the place where I started like an endless time loop. This brings me the concept called Deja vu, I read in lots of books an evolution of cyclic phenomenon. As in all happened in yesteryears and what is happening now, this is a concept where whatever is going to happen is already happened before probably in a dream state when your sub-conscious is free from the other subjects.


Most of us just try to avoid and we realize later “yeah I have seen this scenario before”. This happens because basically we all are living in same cycle of time and we are unable to get out of it, so that you have the same exact life before and you living the same life again these deja vu are the glimpses of your past life that soul remembers and that surfaces to the conscious mind.


Now we will go much deeper, just take a guess “how this Deja vu really occurs?” Before that just think why can’t I be alive in a parallel universe which was triggered due to my action in this universe? Great isn’t it!! I seriously believe in exceptional and infinite parallel universe.


Think about dreams there we create lots of imaginary universes and sometimes they are created by themselves. Dreams create a possible impact on choices may be a hundred possible effects. Probably a matter of butterfly effects you can call it in that way.


I have a question can deja vu concept be triggered in decision making skills?

Like I said this strange phenomenon is an impact of parallel universe which I believe a lot. I searched about deja vu and decision making and I came across some points from my friend who is doing a course in psychology, she says “this vicious cycle of deja vu is a part of your routine way of working, you can very much make decisions only if it occurs regularly. A decision in regular work will be very easy to extract from deja vu just like your dream, you visualize and you act. This is how the process goes on”.


I just got amazed how important the voice from sub conscious is? The problem of not extracting decisions from deja vu might be new circumstances or an entirely new different world where you don’t know ups and downs about. This brings me back to the same level, like I said some things cannot be comprehended and you cannot stop yourself without asking questions. Is it “Penrose Stairs” now?



This article has been written by Harish Kumar. He is a student at ISBR Business School .ISBR is one of the  mba course and preferred destination for overseas students to pursue MBA in India.


Summary:  American Marketing Association (AMA) defines Green Marketing as marketing of products that are presumed to be environmentally friendly and safe. How Green Marketing helps us to achieve Consumer interest in the health, wellness, and sustainability of our planet to gain liveliness discussed in Article.



It refers to the practice of selling products and services based on their environmental benefits. A product or service that is produced and packaged with an intention, not to cause any harm to the environment is the concept, pre­cisely. Green marketing can help businesses grow by highlighting their environmentally-friendly products or services.


Why Green Marketing?

To effectively use resources without wasting as it is limited. There is increase in interest among the consumers all over the world regarding protecting their environment.

Benefits of Green Marketing

Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment.

here are classic errors that teachers make when it comes to instilling order in the classroom but happily they can be remedied. Yet there are principles of managing behaviour that, if mastered, can really help teachers perform in the classroom. Attempting to control a class: You cannot control anybody’s behaviour but your own. Highly effective teachers seek to influence and manage children’s behaviour. If teachers are deter­mined to control a class they often find that classroom interactions become more hostile and they, in turn, become increasingly demanding with a heavy reliance on punish­ment.

Criticizing the person rather than the behaviour:

Really effective relationships are built on distinguishing what someone does – their behaviour from the actual person. For example, if a teacher says: ‘Don’t be so spiteful!’ the child will feel personally attacked. Criticising the specific behav­iour is a more effective strategy as it gives pupils an opportu­nity to learn and modify their behaviour

Not giving children a second chance: If a child behaves poorly give them a chance to start afresh. If you don’t allow children to make amends it can limit their relationship with you and damage their self-esteem. It’s also unlikely that there will be any positive change.

Making threats: If you make threats of any kind or personal, derogatory remarks, this can only lead to a hostile relation­ship, damaged self-esteem, and worsening behaviour.

Inconsistent approach: Often this presents as giving warnings or sanctions but not carrying them through or applying sanctions and then letting children off. Children of all ages need to know where they stand and that the adult is consistent and cares enough to say no, mean no, and follow through when necessary.

This article has been written by R. Anil Kumar, Student of (2010-12 Batch) ISBR Business School for Top MBA Schools for  MBA Bangalore